Claire Madden


Claire Madden  Claire Madden

Claire Madden is a social researcher and Director of Research at the internationally recognised McCrindle Research. She is a next-gen expert, fluent in the social media, youth culture and engagement styles of today’s kids, tweens and teens, and a professional in interpreting what this means for educators and parents.

In March, Claire addressed over 100 participants on Engaging with Generation Z. The sessions received very positive feedback from teachers, school leaders and parents.

McCrindle resources can be accessed at


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